MUTHUKUMARAN V

“How to increase the sale of books”  Brainstorming, Stakeholder map, Secondary research, Primary research, Interpretation, Insights, Design Brief, Opportunity validation, Business plan, Rapid Prototyping.

Isolation of False Positives from Mammalian Protein-Protein Interaction Data using "Interaction Generality Method" Research Data as XML forms input, processed using the self built algorithm transcribed from the IG method (in PERL code) and outputs Data after removing the false-positives. (Credited Project Thesis)

Research work on Unique Business Models. Compiled over a hundred different business models that are unique one way or the other. Ability to abstract is handy.

An exercise to develop perspective on how the concept of ‘Jugaad’ (TINKERER) is implemented across the streets of Mumbai. Instills the enormous importance of street smarts.

Observational Research on “Second class female railway commuters” in Mumbai. Focus on pain points and opportunity spaces. True empathy -> latent need -> Innovation.

Developed a full fledged business plan with backing financials and projections etc. for an idea of bringing ‘Engineering and Design’ together in terms of workshops.

Trend Analysis on “Books”. How books have evolved over the years and where are they headed (Physical, Digital). Past, Current and Future trends.

A targeted brainstorming on possible avenues of Business Diversification for “Volkswagen Group”, leveraging their core identity using the entity mental model. And shortlisting of avenues based on feasibility.